Thursday, August 5, 2010

Women More Attracted When Men Wear Red: Study

(HealthDay News) -- Men looking to attract the opposite sex may want to add red to their wardrobe, a new study finds.

Researchers found that women are more drawn to males wearing the color.

"We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder," lead author Andrew Elliot, a professor of psychology at the University of Rochester, said in a university news release. "And it's this high-status judgment that leads to the attraction."

He and his colleagues asked 288 female and 25 males undergraduates to look at photos of a man in which his shirt was digitally colored either red or another color. Women said the red shirt made the man appear more powerful, attractive and sexually desirable. However, it didn't make him seem more likeable, kind or sociable.

The women had the same responses when looking at a man's photo that was framed by a border of either red or white.

The study included undergraduates in the United States, England, Germany and China, and the effect in women was consistent across cultures. But the women were unaware of the reaction. Read more..

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